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MICHAEL K. SHAW MBA  * Lean Six Sigma Yellow Belt                     

Mike Shaw Web Site   http://shawmichaelk59.wix.com/marcom

25 Dunbarton Lane Bella Vista, Arkansas 72715   cell: 913-369-5599 email: shawmichaelk@hotmail.com

 

SUMMARY

Marketing Account Management professional with over 25 years experience in brand, dealer, retail, product, business-to-business, and consumer advertising. This includes over 15 years of full service agency experience leading client teams managing marketing initiatives, broadcast and social media, publications, production, PR, and creative support.

 

EXPERTISE

  • Business & Market Planning

  • Client and Team Leadership

  • Production, Procurement & Quality Management

  • Integrated Marketing Programs

  • Business Development Strategies

  • Financial Management / Cost Reduction Initiatives / P&L

  • Supply Management & Sustainability Optimization Strategies

  • Program Analytics & Case Studies

  • Business Implementation Planning

  • Process Development, Mapping  – Change Management

  • Publication, Collateral, & Merchandising

  • POS, Signage, and Display Management

 

PROFESSIONAL EXPERIENCE

Miller Zell – Account Manager; Walmart / Dayspring                            2012 – 2015   

Managed Walmart Visual Merchandising, Signage, and POS Programs for SBU’s including Corporate, Financial Services, Compliance, Walton Foundation, Sustainability, DOT COM., GE Finance, Scan & Go, The Children’s Miracle Network, and Tax Time for Super Centers, Neighborhood Markets, College Campus Markets, Walmart and Murphy Oil Gas Stations.

  • Manage on-site client business, relations, program management, and P&L.

  • Develop program implementation plans including budgets, timeframes, tactics, distribution channels, and success metrics for visual merchandising materials, fixtures, non-permanent displays, promotional kits, and literature.

  • Managed monthly client billing process, accruals, and receivables.

  • Wrote creative briefs, direction documents, conference reports, and program case studies.

  • Manage Supplier and indirect sourcing, bidding process, program agreements, supplier negotiation, procurement, and billing.

  • Developed, launched, and managed the Walmart standee display program with the objective to build consistency of in-store displays, reduction of cost, and increased sustainability. 20% cost reduction and cost avoidance of $94,000.

  • Presented the Walmart / GE Financial Quarterly Program. Awarded a $1.8 million program

  • Presented and awarded the Walmart Gas Rollback Program. Spend reduction of $177,000.

  • Awarded the Walmart Scan & Go test launch. This is an integrated launch campaign including fixtures, program literature, signage, register wraps, floor graphics, and a managed in-store set-up program.

 

OrderMaster Graphics – General Manager                                            2009 - 2011

Marketing and Print Facilities Management - Pharmaceutical Territory Support

Managed marketing team, sheet-fed and digital print facility, fulfillment center, and call center.

  • Developed marketing programs and process supporting healthcare, pharmaceutical, B2B, and consumer markets. Managed a 24-member staff. Developed and implemented online and traditional marketing programs, inventory management, and distribution channels.

  • Developed and managed an ecommerce system and call center. This system allows sales managers to download or order print materials customized by sales territory. Results: Reduced response time and an overall 60% reduction in program costs. Scope of work includes Sanofi-Aventis, Multaq, Apidra, Lantus, Benzaclin, Uroxatrol, Proctor & Gamble, and Bristol Myers Squib. Automated pharmaceutical regulatory approvals.

 

Shaw Marketing Solutions

Marketing Program Development & Management                  2007 – 2009

Lead marketing and creative professionals in the development and execution of integrated marketing, promotional, and PR programs. Develop continuous improvement processes. Programs included printed materials, social and traditional media, ecommerce, direct response, and promotions increasing awareness in a competitive market. Scope of work includes Future Farmers of America (FFA), FamilyFarms Group, AgriBusiness Educational Foundation, Saint Mary of the Woods University, the National AgriMarketing Association, and non-profit support.

  • Wrote and produced a 78-page Student Marketing Primer for Future Farmers of America.

 

Osborn & Barr Communications                                                  1992 – 2007

Executive Director John Deere Integrated Marketing Team Lead

Previous: Director of Production ServiceAccount Team Lead; managed a 14-member account team on-site at the John Deere Agricultural Marketing Center supporting marketing and advertising global programs. This group included, production managers, project managers, media planners, and creative.

  • Worked directly with client teams to plan and set annual product programs, new product launches, parts and services promotions budgets.

  • Managed client relationship and communications including marketing segmentation managers, client financial department, branch managers, factory representatives, global marketing leaders, Deere global supply chain managers, and Deere Creative, and Deere Legal Department.

  • Expanded client business by obtaining annual programs including Deere Consumer division (CCE), John Deere Credit, Deere Construction, Deere Parts and Services, and the Deere Furrow magazine.

  • Managed print collateral, direct mail, promotional programs and budgets for John Deere AG including global programs translated in over 35 languages. $8 million budget.

  • Managed the media process for the agricultural division and joint divisional programs for national advertising campaigns. This includes planning, buying, insertion orders, scheduling, supplier and media communications. + $20 million media budget

  • Developed and managed an integrated marketing program supporting dealer initiatives to build relationships with their customers. Developed personalized marketing plans for dealers including events, materials and promotions, newspaper, radio, and outdoor advertising. Dealer network includes 7 branches, 1,600 US dealers, and 275 Canadian dealers. Results: Higher dealer satisfaction, improved brand management, and an expansion in dealer participation by 40%.

  • Initiated and managed dealer / corporate programs for John Deere Agricultural product line.

  • Managed client billing process and collections. Responsible for Deere client P&L

 

TBWA – Kerlick Switzer                                                                  1986 to 1992

Production Manager: Marketing Promotions                                                               

Developed execution strategies, budgets, implementation plans, and production procurement. Programs included local and national publications, literature, retail programs, print production, in-store displays, merchandise, outdoor, loyalty programs, and broadcast. Clients: Winchester Ammunition, Ralston HiPro, Taco Bell, Anheuser-Busch, Jack Daniels, Champion Boats, Monsanto, Boatman’s Bank, Pheasants Forever, National Wild Turkey Federation, and Whitetails Forever.

 

EDUCATION          

Master of Business Administration (MBA), MidAmerica Nazarene University, Olathe, KS.

 

Master’s Thesis - Lean Marketing Spend Categories and Processes

 

Bachelor of Arts – Business Management and Human Relations, MidAmerica Nazarene, Leadership Award

 

Associate Degree - Advertising Design, St. Louis Community College, Regional University Illustration Award

 

Lean Six Sigma Yellow Belt

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